CLIENT: Pizza Hut
TASK: Creative design, copywrite and photoshoot art direction of in-store merchandising of Pizza Huts new
Signature Range; their premium pizza range offering. The key was to reflect quality by showcasing key ingredients of these pizzas.

CLIENT: KFC Australia
TASK: Design a suite of materials promoting KFC’s value layer in-store to re-assert itself as the fast food outlet
that provides good food at great value. The design needed to reflect the brands personality
as well as have strong cut through & clear messaging.
This campaign was so successful it was subsequently used globally.

CLIENT: KFC Australia
TASK: Design & copywrite in-store posters & menus advertising the new KFC twister endorsed by
Australian champion surfer Sally Fitzgibbons.

CLIENT: KFC Australia
TASK: Design & copywrite a suite of POS materials supporting the cricket Australia campaign in-store. The centerpiece of which was a dramatic transformation of key restaurants from England’s red and white colours to Australia’s green & gold.

CLIENT: McDonald’s
TASK: Design a quirky Christmas message to be shown Intermittently on the digital menu boards in store during Christmas 2015

CLIENT: Pizza Hut
TASK: Design a suite of materials to promote PIzza Hut’s new Stonefired Pizza range.
The range was endorsed by former Masterchef Australia contestant Aaron Thomas.

CLIENT: KFC Australia
TASK: Design & copywrite a suite of in-store POS encouraging customers to download the new KFC App launched across Australia.
The in-store merchandising had to be clear and simple in communicating the benefits of the app.

CLIENT: KFC Australia
TASK: Concept, creative direction and strategy of an entire below-the-line campaign to launch KFC’s new
breakfast offering in Australia. This included design, copywriting and photoshoot art direction of the entire suite
of in-store merchandising whilst devising customer journey strategies to best
promote the breakfast campaign at key times.

CLIENT: McDonald’s
TASK: Design in-store posters promoting new flavours within the frozen drink & McFlurry ranges.
The brief was to inject energy into the design whilst showcasing the products.

CLIENT: McDonald’s
TASK: Design in-store POS materials to support the launch of McDonalds chicken burger range.
The brief was to highlight the unique flavours of each burger by showcasing the ingredients that differentiate each one.

CLIENT: McDonald’s
TASK: Design in-store POS materials to support the launch of McDonalds steak range.
The brief was to highlight the quality of the beef as a new offering.